What starts in the city is settled in the canyons as Need for Speed Carbon immerses you into the world`s most dangerous and adrenaline-filled form of street racing. You and your crew must race in an all-out war for the city, risking everything to take over your rivals` neighborhoods one block at a time. As the police turn up the heat, the battle ultimately shifts to Carbon Canyon, where territories and reputations can be lost on every perilous curve. Need for Speed Carbon delivers the next generation of customization giving you the power to design and tweak your crew`s cars in every way using the ground-breaking new Autosculpt technology. Represent your car class, your crew, and your turf in Need for Speed Carbon, the next revolution in racing games.
Although this version of Need for Speed: Carbon - Own the City shares its name with its counterparts, the game is completely different. Unlike the other versions there is no canyon racing or drift racing.
The goal of the game is to build up a gang of the best racers and take over all the city's territories. The driving is all city-based similar to the open world of Need for Speed: Most Wanted. The tuner culture/car customization features started in Need for Speed Underground are also present.
There is a light story, presented as comic book style illustrations, that unfolds as the player take over territories and complete chapters.